| Job Title: |
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Lead Ads Expert |
| Category: |
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Advertising |
| Total Positions: |
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1 |
| Job Location: |
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Islamabad |
| Gender: |
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No Preference |
| Minimum Education: |
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Bachelors |
| Degree Title: |
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Bachelor's degree in Marketing, Business, or a related field |
| Career Level: |
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Experienced Professional |
| Minimum Experience: |
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2 Years3 Years |
| Apply By: |
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Jul 31, 2025 |
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| Job Description: |
We are seeking a skilled and performance-driven Lead Ads Expert to join our marketing team. The ideal candidate will be responsible for planning, executing, managing, and optimizing lead generation advertising campaigns across Meta Platforms (Facebook, Instagram) and Google Platforms (Search, Display, YouTube, etc.). You should have a proven track record in running successful ad campaigns, deep knowledge of audience targeting, A/B testing, and a strong grasp of CRM and automation tools that connect seamlessly with lead-based advertising strategies.
Key Responsibilities:
- Develop and execute lead generation strategies through Meta Ads Manager and Google Ads platforms.
- Optimize campaigns for CPL (Cost Per Lead), lead quality, and conversion rate.
- Monitor and analyze campaign performance metrics and KPIs, ensuring continuous improvement.
- Collaborate with the creative and content teams to create compelling ad creatives and copy.
- Conduct A/B testing on ad formats, targeting strategies, and landing page experiences.
- Implement tracking tools like Google Tag Manager, Meta Pixel, and UTM parameters for proper attribution.
- Stay updated with latest platform updates, ad policies, and best practices for lead generation.
- Integrate and manage lead flows with CRMs like HubSpot, Zoho, Salesforce, or Meta’s native tools.
- Recommend and implement automation solutions to improve lead nurturing and follow-up processes.
- Prepare weekly and monthly performance reports with actionable insights.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).
- 2-3 years of hands-on experience managing Lead Generation campaigns on Meta and Google platforms.
- Strong knowledge of Ads Manager, Google Ads interface, Conversion APIs, and GA4.
- Experience with CRM platforms (HubSpot, Zoho, Salesforce) and lead automation tools.
- Data-driven mindset with proficiency in Excel, Google Sheets, and analytics tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Certifications in Google Ads and Meta Blueprint (preferred but not mandatory).
- Bonus Skills (Preferred)
- Experience with landing page builders (Unbounce, Instapage, etc.)
- Familiarity with email automation tools (Mailchimp, ActiveCampaign, etc.)
- Basic knowledge of HTML/CSS for landing page or tracking tag adjustments
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| Company Information |
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Company Name: Kohistan Group
Company Description:
KBD is the flagship company of Kohistan Group of Companies, a business venture that encompasses resources, example, professionalism and diversity. It provides a wide range of services meeting the requirements of industries.
Found in 1995, KBD comprises of highly professional managers, engineers and other field staff related with civil engineering discipline. Over the years KBD has earned respect and trust of its clientage by completing some of landmark projects in Pakistan involving Commercial buildings, Residential Houses and now to complete First Ever Four Star Hotel in its native vicinity.
KBD utilizes latest tools and technologies for its management system, detailed planning and constant monitoring to make sure that project activities are done on time. Effective control on quality of material at procurement & inventory level ensures that only specified product is used. A system of product testing guarantees eliminating use of defective material. Regular audits of inventory for quality & quantity are performed. Advance material scheduling allow important material to be identified, approved and available well before the start of actual activity. A modern cost control system helps in avoiding wastages, identifying losses and maintain proper cash flow.
About the company:
A Kohistan group company having diverse portfolio in construction and is intended to work for its own projects. Currently we have challenging projects in our native locality. We bring an unmatched combination of knowledge, skill, technology, experience and customer commitment to every project.
Our projects have helped grow local economies and improve the quality of living for communities and people around the connected regions. Again and again our work has demonstrated the best of what we can offer.
Our Projects:
Ongoing:
1. Kohistan Tower ,Rawalpindi
2. Kohistan Enclave (Wahcantt)
3. Zarkon Heights (Joint Venture)
4. Eighteen Islamabad (Joint Venture)
Completed:
1. Hamza Tower
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