• Contribute to the development of campaign strategy in line with the brand’s overall objectives

• Produce onsite copy, meta content, guest posts, features, product descriptions, blog posts, press releases, white papers, guides, social media posts, and other content as required• Produce content for social media campaigns

• Understand objectives and contribute to campaign strategy with creative, innovative ideas

• Develop a strong understanding of the products, competition, industry, marketing goals, and objectives.

• Develop SEO-friendly web content, including crucial strategic phrase placement within compelling and persuasive marketing copy that maximizes opportunities for indexing, ranking, click-through, and conversion

• Identify and liaise with relevant bloggers for outreach